Omnichannel Marketing Tips
In a rapidly digitizing world, it can take a lot of work to stay up-to-date on personalized customer service experiences to stay competitive. According to Jason Lakey, Executive Vice President of Financial Services at TransUnion, “One study concluded that nearly three out of four businesses surveyed had yet to invest in omnichannel engagement strategies successfully. An older study reveals this is not a new problem, as executives have struggled with integrating data, managing across channels and tracking verified identities at all touchpoints.”
Omnichannel Marketing In a Nutshell
Omnichannel marketing simply unifies the customer experience across the board. Multichannel marketing uses multiple channels that stand alone when they reach the customer. Think of omnichannel as the channels that “chat with one another,” and multichannel do not. Thus, omnichannel marketing allows you to sync data and eliminate customer annoyance and disappointment.
Omnichannel Fails
Omnichannel marketing only works when you sync your data across platforms. When customers become frustrated with their experience, it usually is because they need help accessing their sales receipts, orders, or transactions in one place, like a portal. In the age of convenience, many customers will stop doing business with you when they experience poor customer service.
Customers also want e-commerce integrated with ERP to make it a single source of truth. When channels conflict, your prices are inconsistent, and you’re using the wrong software–loyalty does not happen. The right omnichannel marketing plan will create the most loyal customer base possible.
Tips to Create the Right Omnichannel for Your Business
- Identify the platforms, channels, and devices existing customers use daily because this will offer insight into how they interact with each one, their preferences, experiences, as well as pain points.
- Pick out prospective clients to create an omnichannel marketing strategy that is more effective for future sales.
- Segment your audience to provide a more personalized experience because Forbes claims, “71% of consumers feel frustrated when a shopping experience is impersonal, 70% of millennials are frustrated with brands sending irrelevant emails, and 74% of customers feel frustrated when website content is not personalized.”
- Measure your marketing results. Ask your customers for feedback to scale and grow your omnichannel strategy.
- Prioritize the channels your customers prefer.
At PCX, we offer you all of that and more. People come to us when they are:
- Concerned with long lead times and obsolescence challenges
- Upset because of rising costs
- Frustrated by the de-commits and non-deliveries from factories
- Irritated by poor vendor communication
- Scared to receive bad parts from the open market
Our customer service team is here to help your business soar.